Canal profissional: TV educativa e interativa como instrumento de formação e fortalecimento do SUS

Abstract

The Professional Channel of the São Paulo Healthy Network - Corporate TV of SMS-SP, headquartered at the Municipal School of Public Health, was created in 2008 with the objective of transmitting educational content to the Health Units. In 2016 the TV consolidation project as educational and interactive model proposed the readjustment of its contents through the reformulation of the programming grid, built collectively with the health workers, aiming to arouse their interest, encouraging them to reflect on work and information, and thus achieve positive impacts and changes in the Attention to the Health of the Population. In order to do this, access to the content produced on TV with the adaptation of the channel on YouTube was amplified and interaction tools were implemented - WhatsApp, E-mail and Chat, as well as partnerships to leverage the dissemination, scripts based on SUS concepts and improvements in technical and aesthetic quality. With the integration of media from total YouTube subscribers throughout 2016, 67% were recorded only between August and December. The interaction that was null was 924 participations in this same period.