Influence of breast milk substitute marketing and pediatricians

Abstract

The pediatrician's guidance and decision are very important for the mother's behavior towards growth and development of child. Physicians' guidelines and decisions are based on on knowledge acquired first in college and from there in
books, magazines, documents, conferences, events, courses, own clinical practices and those of colleagues, reports from laboratory representatives, web pages, etc. These documents, events and reports are enough to update the pediatrician?
How to build your knowledge about drugs and infant formula? The prescription of infant formulas, in the first year of life, designed to replace breast milk, has long been posed as a way of giving the physician control of the feeding, replacing the
control made by the mother – provided by breastfeeding. meet today infant formulas with different compositions on the market
and, therefore, with indications and also different forms of preparation, that reach the pediatrician by representatives of
the industries.